Baltic Beauty 2020 – Online Trends
October 17, 2020 at 1:28 pm,
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The year 2020 changed everything — including the beauty industry. The Baltic Beauty exhibition, usually held in Ķīpsala, went fully online. I attended several webinars where top makeup artists shared the latest trends. This year, natural tones and minimalist makeup that enhances natural beauty became popular — exactly what I aim to offer my clients. I was particularly inspired by new long-lasting products, which I now use to ensure flawless all-day makeup.